After coming out on top at the World Heli Challenge in Wanaka, New Zealand, Dragon's Charlie Timmins took out the coveted 2011 "Fktor" Award. The prize for producing the most mind-blowing performance? A week's heli skiing with Points North Heli in Alaska. Check out the video showcasing the event and a chat with the champion himself: http://vimeo.com/25446568.

Last night we hit up Melbourne for the third stop of the "Go Seek" movie tour! The venue was 1000 Pound Bend - a cafe with a sneaky warehouse out the back for the Red Bull DJ truck to roll right in and crank out the tunes while the locals enjoyed a beverage or two... The crew was stoked on the film and got pretty hectic afterwards when all the free gear was handed out... fun times! Check out the full write up on AussieSnowboard.com!

Dragon South Pacific held two parties recently in Queenstown and Jindabyne in conjuction with the launch of our Winter LSD (Love.Selling.Dragon) Snow Training Program. The parties went off, Dragon playing host to many snow retail staff from across Australia and New Zealand, also encompassing the launch of Go Seek, the much awaited snow flick featuring Dragon's Tom Pelley, Charles Beckinsale, and Nick Brown. Check out more pics on our Facebook! https://www.facebook.com/media/set/?set=a.10150210059629886.327208.74538609885

Dragon is taking NZ by storm, the team driving L.S.D (Love Selling Dragon) training sessions with various retail staff. Here are the guys from Base, gettin into the nitty gritty of premium goggles! Dragon is also hosting a party exclusively for snow retail staff tomorrow at the super trendy Revolver bar in Queenstown, prior to the launch of the snow movie GO SEEK, featuring Australian and New Zealand snowboarders.