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OUR PRIVACY POLICY

Dragon values your privacy so any personal information that you provide to Dragon is used for the purpose of communicating with you and making your experience on our website a pleasant one. Our privacy policy is outlined below and tells you how we collect personal information, what information we collect, how we use it, to whom we will disclose it and how you can access, change and remove your information.

HOW WE COLLECT THE INFORMATION

There are many ways that Dragon obtains information from you: (1) via signup on any Dragon website(s); (2) from an online, email, retail, fax or telephone purchase; (3) from navigational information about where visitors go on our website; (4) when you enter a Dragon sweepstakes/giveaway; (5) anytime you submit a business reply, product, or warranty card; (6) upon contacting customer service to request Dragon communications; or (7) upon signing up at an event.

THE INFORMATION WE COLLECT

When you register on-line to receive our product information, you will need to provide us with your name, address and e-mail address. When you make a purchase through Dragon’s website, you also will need to give us your telephone number and credit card number so we can process your payment and contact you in the event of any problems with delivery. If you contact our customer service team, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.

In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request your gender, year of birth, sports of interest, shopping preference and product interest. Whether or not you provide this information is entirely up to you.

We also may collect additional non-personally identifiable information (for example, browser version, IP address) which will provide information regarding the general use of our website. The navigational information allows us to see which areas of our website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services.

HOW WE USE THE INFORMATION

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this privacy policy.

We will primarily use your personal information to provide products and services to you, for example:

        To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).

        To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Dragon. We only send you this if you have opted-in to receive Dragon catalogs or e-mail messages.

        To analyze visits to the website and learn about the interests of our visitors in the aggregate and to better understand your personal interests and needs, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.

The information obtained from registration on-line is utilized to improve your web experience with Dragon and by giving you access to more information about the latest Dragon news.

The information we ask for when you order on-line is used only to complete the order, to confirm the order and to confirm shipment of the order. You may, upon placement of an order, opt to allow Dragon to save the information for a speedier checkout process the next time. This information is then stored only for the purposes of faster checkout and is not used for any other purpose.

COOKIES

A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are only used by Dragon to allow you to use Dragon’s web site in the most efficient manner. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we use cookies to:

        Remember the items in your shopping basket

        Recognize you when you return to our website

        Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings. Please note, however, that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.

SHARING INFORMATION WITH THIRD PARTIES

Dragon will never sell any information about you to anyone.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection, order fulfillment and shipping, marketing and promotional material distribution, website evaluation,  and data analysis. We may need to share personal information with these third parties so that they can perform these services, however, we limit the personal information that we give to them and authorize them to use this information only for the purpose of performing those services.

In proceeding with your online order, you agree that both your name and address and those of the delivery name and address (if different) will be checked using third parties such as credit agencies. If you are providing a delivery name and address which is not your own you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing it you are saying you have their permission.

We may release personal information if we believe in good faith that: the law or legal process requires it; if we have been advised by counsel; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Dragon, or any of our respective affiliates, business partners, customers or others.

Personal information submitted to or collected through this website may be stored and/or processed  in other countries for the purposes described in this privacy policy. By using Dragon products and services (including our website), you consent to any such transfer of information outside of your country.

We do not share, sell or rent to other third parties any personal information that you provide to us, except with your consent or as described in this Privacy Policy.

E-MAIL

Dragon sends periodic emails for the purpose of keeping you up to date on Dragon news and events. Dragon will send e-mails to you only if you ask for them and you can easily unsubscribe at any time you want by calling (800) 995-0008.

Dragon also uses your e-mail address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make on-line. All e-mails you receive will provide you with information as to how to get off the e-mail mailing list if you so desire.

DIRECT MAIL

If you would like to update your mailing information or want your name and address removed from Dragon’s direct mailing list you can give us a call at (800) 995-0008.

CHILDREN’S PRIVACY

If you are under 14, you should use Dragon’s website  only with involvement of a parent or guardian. Although Dragon does not specifically direct its website, catalogs or e-mails to children, Dragon strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Dragon asks that anyone under 14 years of age not attempt to register with Dragon or otherwise provide Dragon with any personal information without the consent of a parent or legal guardian.

ACCESS TO YOUR PERSONAL INFORMATION

Dragon will provide you with access to the personal information you provided to Dragon by allowing you to view, update or correct your information. In order to protect your privacy, Dragon takes steps to verify your identity before granting you access to the private information or enabling you to make corrections. Dragon will accomplish this through the use of passwords and personal data.

SECURITY

Our web site’s security system monitors activity to prevent any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.

OPT OUT / UNSUBSCRIBE

You may request to stop receiving communications from Dragon at anytime. You can choose to cancel any communications from us by calling (800) 995-0008.

Also, all e-mails you receive will provide you with information as to how to get off the e-mail mailing list if you so desire.

It takes some time to put opt outs in effect so you may still receive catalogs or emails from Dragon for several weeks after your request is received.

UPDATES TO PRIVACY INFORMATION

Please review the site periodically to see any updates to the information provided here. This privacy policy was last updated on December 8, 2010.