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TUESDAY, MAY 15, 2012
Fanning Gives Back to RioRead more...
As if Mick Fanning couldn't be a better dude, on a lay day for the Billabong Rio Pro, he taught a bunch of special needs kids how to surf. Pushing them into waves and giving them an experience of a lifetime. A small task for Mick, but an impactful day for these aspiring surfers. Good on ya Mick!

For more info click on:

http://surf.transworld.net/1000146804/news/mick-fanning-surfs-with-special-needs-kids/
TUESDAY, MAY 15, 2012
Southern CO.Read more...
Check out this pic of Katie Ludice taken by her somewhat challenged husband, Bubba... They Own Bubbas Boards in Purgatory, CO... Make sure to visit them if your in the area...
FRIDAY, MAY 11, 2012
We've Got the NorCal on LockRead more...

 

Our newest NorCal edition Derek Cook has got some style! If you haven't already laid your eyes upon this gem, and by gem I mean supercalifragalistic amazeballs video, then you should do so now!
FRIDAY, MAY 11, 2012
Top Fives With Trever MaurRead more...

 

Head over to Alliance Wake and check out their Top Five piece with Trever Maur, and get inspired by Trever's killer vid. Do it NOw!
THURSDAY, MAY 10, 2012
British Superstar Ben Howard Rockin' the Viceroy'sRead more...
UK Superstar BEN HOWARD rocks the latest Viceroy's in his new music video, "Only Love". The 23 year-old English singer-songwriter has a real distinct sound with both Bob Dylan and Nina Simone influences. His latest album was #7 on UK charts. Dragon is thrilled to partner up with Ben and work with him on future projects. Stay tuned.

Check more about Ben on his website:

http://www.benhowardmusic.co.uk/music/
 




THURSDAY, MAY 10, 2012
Slash by GigiRead more...
Dragon's own Gigi Ruf has launched his own board brand... Go check em out HERE.


WEDNESDAY, MAY 09, 2012
Davalos 3rd in VegasRead more...



AS VEGAS, NV (May 7, 2012) – The Rockstar Energy Racing teams closed out the 2012 AMA/FIM Supercross Championship season with style at the 17th and final round of the series at Sam Boyd Stadium in Las Vegas, NV, on Saturday night. Rockstar Energy Racing’s Martin Davalos led the charge by finishing third in the Supercross Lites East-West Shootout and picking up his second-consecutive podium of the year. Overall, the Rockstar teams celebrated two victories and five podium finishes in Supercross Lites this year, as well as multiple top-five and top-10 results in Supercross.
For the SX Lites riders, the Las Vegas event held additional challenges. Instead of the usual heat-races/main-event format, the Las Vegas round eschewed heat races altogether. The evening show consisted of one 15-lap SX Lites East main event and one 15-lap SX Lites West main event. Then, the top finishers of those races moved on to the 10-lap sprint that was the SX Lites East-West Shootout.

Rockstar Energy Racing’s Davalos blazed onto the scene in the 15-lap SX Lites West main, getting off the gate in second. Davalos continued to run in a podium position for more than half the race before finishing fourth. In the Shootout, Davalos again got off the gate in second and led for several laps before finishing third. This result marks the second podium finish of the season for Davalos, who wrapped up the year in eighth overall.

“Vegas was good,” said Davalos. “We carried the momentum from Salt Lake City into our main event. We got fourth in the heat and that was really positive. From the beginning of the season, we’ve struggled and to come out and get on the podium in the Shootout was so important, we got a good a good start and fought hard and we were able to get third. I’m pretty pumped, the Rockstar Energy Racing team has done such a great job and they believe in me and that means a lot. I’m just looking forward to carrying this momentum into the Outdoors.”
SATURDAY, MAY 05, 2012
Closing Day with Zak Hale and Mike WickRead more...
Check out this vid from Closing Day at Breck...
WEDNESDAY, MAY 02, 2012
Read more...




Dragon Alliance Announces Sale to Marchon Eyewear

Carlsbad, CA (May 1, 2012)– Dragon Alliance announced today that it has been acquired by Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of eyewear, carrying many of the top fashion and lifestyle brands.  This acquisition will increase the global reach of Dragon and reinforce the growing objectives of the brand. 

Dragon is a leading goggle and eyewear brand in the action sports market and is distributed in over 40 countries worldwide.  Dragon’s premium eyewear products appeal to the youth market and push outside the boundaries of the status quo. Will Howard, founder and CEO of Dragon, started the brand in 1993 from his garage in Capo Beach and has seen it grow into an internationally recognized brand. “We are very excited about becoming part of the Marchon family,” said Howard. “With their support and shared vision for Dragon, we will become an even stronger company, while remaining true to our heritage.”

Claudio Gottardi, Marchon President and CEO said that Marchon plans to extend Dragon’s reach and further develop their designs and leadership in the eyewear market. He asserts, “This new partnership with a young, dynamic team at Dragon will significantly increase Marchon’s presence in the action sports market.  Dragon is a first-class company in this category. Dragon’s emphasis on quality products and innovative design completely aligns with Marchon’s.”

Dragon’s recent growth has been fueled by innovative products in all eyewear categories. There is an emphasis on creating high-quality, uniquely designed products that appeal to the youth market.  This includes the recent ground breaking launch of the frameless Advanced Projects snow goggle line which debuted this winter.
The Dragon team will continue to be based in Carlsbad, California, with Will Howard remaining as CEO, leading Dragon’s growth and the team into the future

For media inquiries, please contact Jessica Yearton at Dragon Headquarters (760) 931-4900 or via email: jessica.yearton@dragonalliance.com

Find out more about Dragon at www.dragonalliance.com


 About Dragon Alliance
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth, lifestyle brand and is distributed in over 40 countries.  Dragon has a world class team of athletes which help inspire the design and technology of a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.

About Marchon Eyewear, Inc
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including:
Calvin Klein Collection, ck Calvin Klein, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

TUESDAY, MAY 01, 2012
Frendly GatheringRead more...
The Official video for the Frendly Gathering... Who is going???

TUESDAY, MAY 01, 2012
Dispatch- LaunchRead more...
Check out some pics of Brock Crouch ripping around Big Bear...

For more click HERE.
MONDAY, APRIL 30, 2012
Anderson & Davalos 2nd and 3rd at Salt Lake CityRead more...



With two round remaining in the Supercoss season the boys at Rockstar Energy Racing stepped it up in Salt Lake City, UT.
Anderson who has had the speed to be on the box this season finally made it happen Saturday night.
With his best start of his season Anderson nabbed the Nuclear Cowboyz Holeshot Award and proceed to lead the next 10 laps.
Anderson’s lead was cut in half due to a lapper which forced him to double a jump he would normally triple and leaving the door open for eventual winner Tomac to make the pass.
Meanwhile teammate Martin Davlos was having a great race of his own moving from 5th to 3rd and his first podium of the season. 

MONDAY, APRIL 30, 2012
Frisky ChispaRead more...
Chispa means "Frisky Puppy" in Spanish. Puerto Rico's own, Carlos "Chispa" Torres, shows us why....In and around Puerto Rico.
MONDAY, APRIL 30, 2012
Spring Fling with Evan GeiselmanRead more...
Evan's home base is San Clemente, CA this time of year. With the beginning of the South Swell season, Evan is taking full advantage. Enjoy!
SUNDAY, APRIL 29, 2012
Remembering Jeff "Ox" Kargola 1 Year LaterRead more...

Jeff Ox Kargolapassed away after a tragic accident on day 2 of the Rip To The Tip. Today is the 1 year anniversary. There are no words to describe the emotional pain and loss of such a amazing person and friend. It’s hard to believe that a whole year has gone by as we share memories and thoughts of Jeff each and everyday. Ox touched so many people’s lives and accomplished a lot in his short life, more than most people would dream of doing in a few lifetimes. For that he was admired, respected and most of all loved by all who had the pleasure to meet him and call him a friend.
Close friends, family members, and riders from the Rip To The Tip made the drive South earlier this week to build a memorial for Jeff at the crash site, just North of San Felipe. The Desert Assassins crew did an amazing job building this 30-foot wide, 2-foot tall structure that spells out OX. On Friday they dedicated the memorial and shared thoughts and stories of our brother. It was very emotional, yet therapeutic being at that place 1 year later and leaving something positive that will be there for anyone to visit for years to come. After the dedication, the crew rode to Mike’s Sky Rancho, following some of the same route that Jeff rode on his last day, and stayed at Mike’s where Jeff spend his last night. Jeff’s “5 drink minimum” rule was strictly enforced that night as everyone celebrated his life in the place he loved so much…Baja.
Ox will long be remembered around the world as a phenomenal talent, an incredible friend, and will be missed more than words can describe. Jeff’s memory will continue to push our group of friends to the outer limits of life. 

WEDNESDAY, APRIL 25, 2012
Gigi Ruf's Final run from Super NaturalRead more...
More backcountry contest shred from Gigi Rüf, filmed with a Contour cam. Enjoy...

WEDNESDAY, APRIL 25, 2012
Dragon Welcomes Forest BaileyRead more...
Carlsbad CA (April 23, 2012) Dragon is pleased to announce Forest Bailey has joined the family as a member of their pro team of eclectic snowboarders.  Currently living in Boulder, Colorado, by way of Vermont, Forest brings an innovative bag of tricks wherever he travels, resulting in a slew of accomplishments in his 20 short years. His biggest result yet was clinching the Gold Medal in Snowboard Street at Winter X Games 2012.  Forest continues to showcase his original, free flowing style in contests and video clips across the globe so look for much more from him in the future.
"Im very excited to be joining the Dragon Alliance," said Bailey on joining the team. "With the most proper goggles and a team stacked full of homies, it was pretty much a no brainer."

We could not be happier to announce the addition of Forest to the team, says Dragons Snow Marketing Manager, Alex Pashley. I really feel that he compliments the rest of the crew nicely and cant wait to see what he will bring in the future.

Look for Forest to bring diversity and skate influenced style to Dragons already notable urban team including Zak Hale and Frankie April, along with the rest of the global snow team with backcountry legends Gigi Ruf and Jamie Lynn plus pipe phenoms Danny Davis and Luke Mitrani.

For more Forest, check out his part in Givins One and on local handrails near you. 
WEDNESDAY, APRIL 25, 2012
Nicky Keefer EditRead more...
Check out Nicky Keefer in this quick minute of Footi... Enjoy.

MONDAY, APRIL 23, 2012
Anderson and RL's thoughts on rippingRead more...

Pre-race banter with Anderson and RL last weekend at the Seattle SX
MONDAY, APRIL 23, 2012
TWITTER TWATTER - ‘IN BETWEEN THE HEATS' -APRILRead more...
MICK FANNING - "Got the barrel of my life today. HAHA."

OWEN WRIGHT - “Shooting for MX cover."

ROB MACHADO - "My hood circa 1912”

MICK FANNING - “Coin toss for the big game!!”

EVAN GEISELMAN - "Packing for Indo....:)"

ACE BUCHAN - "Home is where the heart is."


Contest wins, world titles and editorial coverage are just a minor glimpse into the real lives of our day-to-day surfing gods. With arguably the best surf team out there, Dragon is giving you the chance to see what these guys are doing in-between prepping for heats and putting stickers on their boards. In this month’s installment, check what Mick Fanning, Owen Wright, Rob Machado, Evan Geiselman and Ace Buchan have been doing…’In between the heats.’

MONDAY, APRIL 23, 2012
VERA JANSSEN "POWDER 2012" GOPRO EDITRead more...

Pro Snowboarder Vera Janssen and her GoPro Hero2 take us on a journey through the deep powder in BC. Join her as she rips through rocky chutes and old growth forest.

Vera had a baby on Feb 8th but turns out March 2012 was the heaviest snow month on record in Whistler. Fun fact: riding powder is the best way to get back in shape after a pregnancy!

VERA JANSSEN "POWDER 2012" GOPRO EDIT from MAHFIA.COM on Vimeo.

FRIDAY, APRIL 20, 2012
Zak Hale Wins Duel Mogul SlalomRead more...

Zack Hale won the duel mogul slalom up in Whistler a few days ago... Check out the video here.
FRIDAY, APRIL 20, 2012
Mt Ritter SessionRead more...


Gabe Taylor, Cory Rice of Wave Rave and a few others made the trek out to Mt Ritter, CA. In total they were hiking for about 15 hours... Check a couple pics...
THURSDAY, APRIL 19, 2012
Dew CommercialRead more...

Check out Danny Davis in the new Dew Commercial running the new Viceroy in Jet colorway...
WEDNESDAY, APRIL 18, 2012
Racer X: Between The Moto With Josh GantRead more...

With a runner-up finish behind Ryan Villopoto in New Orleans, DNA Energy/Jeff Ward Racing Kawasaki’s Josh Grant delivered his first podium finish in supercross since 2009. Is this a signal that the old, high-flying, race-winning Josh Grant is back? We called him for this week’s Between the Motos to find out.

Racer X: You’re finally back on the podium. And out of nowhere! It wasn’t like the previous races you were getting a sixth, a fifth and a fourth. Where did this come from?
Josh Grant
: I think it came from a good start. Just one of those things I’ve been battling. Ever since I got hurt in L.A., it was like, “Okay, what are my goals here?” And to be honest, it wasn’t like I expected to be up on the podium just four races back from my injury. Going into the weekend I was just trying to keep building a base for outdoors, because that’s what I’m putting my focus into. The last couple weeks have been tough because I would get ninth place in the heat, and I would automatically get 18th gate pick in the main, and that makes it hard to get a good start, and once you’re in the back it’s almost impossible to make your way forward. So this weekend, yeah, I finally got a good start, tucked my front wheel in there and got into second. I know I’ve been working my butt off so I could do 20 laps, so I just settled into my own lines and my own pace.

So what kind of a boost is this?
Honestly, it was so relieving. I’ve been busting my ass for the last couple of years. When I was on Honda, I didn’t really get a chance to do much because of the two knee injuries I had, they were big injuries and I couldn’t really ride or train much, and that sucked. But since then, the work I’ve been putting in with my trainer, and how comfortable I’m feeling on the Kawi, I just really wanted to do well. To have a good, strong finish, and to feel like I was capable of doing that the whole time, that meant more to me than getting the second place finish. To know I still had the mojo to do it.

To me that’s always been a strength of yours. You always seem to have belief in yourself, and we’ve seen you come back from injuries before and run up front again. But did even you start to have some doubts?
Yeah, you know, it’s like, you know what you’ve done in your life, and what you did that first year in 450s, and you have to live up to that reputation. The last few years have really beaten me up, not just on the racing side, but the personal side, too. I’ve had a lot of stuff happen in my life that I don’t want to talk about here, but I don’t think a lot of people could have gotten through it. I think having my son Wyatt with my wife Ashley, at that time, it helped me get through it, and get back to the person I used to be.

I’m sure you want to turn this all around, so do you try to use this finish as proof that the worst is behind you?
I mean, there’s still stuff that goes on that we have to deal with, but what makes my job easier is knowing I have to provide for him [Wyatt]. He’s the one that makes me want to succeed. I want to be a dad that can go out there and support his child. That drives me more than anything else I’ve ever had. You know, it’s not even close to saying you want to buy yourself a new car or something like that. None of that crap even matters to me. Now I have school to pay for and things like that. That’s my whole motivation.

Back in the day, they used to think having a family was a bad thing for a racer as far as how it would hurt their results, but nowadays a lot of riders have kids and they’re still going fast. You seem to think it’s actually a boost.
I definitely feel that way. Right now is the most focused I’ve been in a long time. He keeps me on my toes. And it’s not like this is a burden or something I only feel like I have to do. This is something I want to do. So you keep plugging away, and it feels good. Even when you’re at the gym, when it hurts like hell, even that feels good when you have this kind of motivation.

So where do we put the expectations now? Ratchet them right back up and expect podiums every weekend again?
No! [Laughs]. For me, having that second was a good way to show I can still do it, but I’m not going to kill myself for another podium this year in supercross. I want to get ready for outdoors. Supercross, this year, it’s over. It’s not worth pushing your limit again just for three rounds. I just want to bring my momentum into outdoors and build a strong base.

So might we see the old Josh Grant for the Nationals?
I can tell you I’m feeling like my old self. I’ve been riding the tracks out here in California and the bike has been feeling really comfortable for me. I’m excited about it. My head is in a good place and so is my body.

I know you were almost rushing to get ready for Anaheim. Did the shoulder injury in L.A., and the time off, actually help your knee?
Yeah it definitely did. I was kind of questioning that myself when I got hurt in L.A. I was rushing, I had only ridden three weeks before Anaheim, and had maybe been on the bike 10 times. But at the same time I thought I should race, and I could make the mains and get my feet back in the door. Then I got hurt again. But that definitely helped my knee recover from that last surgery, in July. It doesn’t bother me anymore. I was struggling going onto table tops with an on off, because I didn’t have the leg strength there to do it. So I was sticking to slower rhythms. Now I feel like I have that intensity and that spark and fire back.

But if you don’t podium at these last few, we don’t need to go crazy. You’ll be ready come Hangtown.
Yeah Seattle is always crazy with the weather. I’m just going to run my pace and see where it gets me. If it’s fifth or fourth, or on the podium or even a win, whatever it gets me is what it gets me. I just want to have fun and be ready for outdoors. But it definitely feels good to have that monkey off my back.

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