| TUESDAY, MAY 15, 2012 As if Mick Fanning couldn't be a better dude, on a lay day for the Billabong Rio Pro, he taught a bunch of special needs kids how to surf. Pushing them into waves and giving them an experience of a lifetime. A small task for Mick, but an impactful day for these aspiring surfers. Good on ya Mick! TUESDAY, MAY 15, 2012For more info click on: http://surf.transworld.net/1000146804/news/mick-fanning-surfs-with-special-needs-kids/ Check out this pic of Katie Ludice taken by her somewhat challenged husband, Bubba... They Own Bubbas Boards in Purgatory, CO... Make sure to visit them if your in the area... FRIDAY, MAY 11, 2012Our newest NorCal edition Derek Cook has got some style! If you haven't already laid your eyes upon this gem, and by gem I mean supercalifragalistic amazeballs video, then you should do so now! Head over to Alliance Wake and check out their Top Five piece with Trever Maur, and get inspired by Trever's killer vid. Do it NOw! UK Superstar BEN HOWARD rocks the latest Viceroy's in his new music video, "Only Love". The 23 year-old English singer-songwriter has a real distinct sound with both Bob Dylan and Nina Simone influences. His latest album was #7 on UK charts. Dragon is thrilled to partner up with Ben and work with him on future projects. Stay tuned. THURSDAY, MAY 10, 2012WEDNESDAY, MAY 09, 2012Check more about Ben on his website: http://www.benhowardmusic.co.uk/music/ AS VEGAS, NV (May 7, 2012) – The Rockstar Energy Racing teams closed out the 2012 AMA/FIM Supercross Championship season with style at the 17th and final round of the series at Sam Boyd Stadium in Las Vegas, NV, on Saturday night. Rockstar Energy Racing’s Martin Davalos led the charge by finishing third in the Supercross Lites East-West Shootout and picking up his second-consecutive podium of the year. Overall, the Rockstar teams celebrated two victories and five podium finishes in Supercross Lites this year, as well as multiple top-five and top-10 results in Supercross. For the SX Lites riders, the Las Vegas event held additional challenges. Instead of the usual heat-races/main-event format, the Las Vegas round eschewed heat races altogether. The evening show consisted of one 15-lap SX Lites East main event and one 15-lap SX Lites West main event. Then, the top finishers of those races moved on to the 10-lap sprint that was the SX Lites East-West Shootout. Rockstar Energy Racing’s Davalos blazed onto the scene in the 15-lap SX Lites West main, getting off the gate in second. Davalos continued to run in a podium position for more than half the race before finishing fourth. In the Shootout, Davalos again got off the gate in second and led for several laps before finishing third. This result marks the second podium finish of the season for Davalos, who wrapped up the year in eighth overall. Dragon Alliance Announces Sale to Marchon EyewearCarlsbad, CA (May 1, 2012)– Dragon Alliance announced today that it has been acquired by Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of eyewear, carrying many of the top fashion and lifestyle brands. This acquisition will increase the global reach of Dragon and reinforce the growing objectives of the brand. Dragon is a leading goggle and eyewear brand in the action sports market and is distributed in over 40 countries worldwide. Dragon’s premium eyewear products appeal to the youth market and push outside the boundaries of the status quo. Will Howard, founder and CEO of Dragon, started the brand in 1993 from his garage in Capo Beach and has seen it grow into an internationally recognized brand. “We are very excited about becoming part of the Marchon family,” said Howard. “With their support and shared vision for Dragon, we will become an even stronger company, while remaining true to our heritage.” Claudio Gottardi, Marchon President and CEO said that Marchon plans to extend Dragon’s reach and further develop their designs and leadership in the eyewear market. He asserts, “This new partnership with a young, dynamic team at Dragon will significantly increase Marchon’s presence in the action sports market. Dragon is a first-class company in this category. Dragon’s emphasis on quality products and innovative design completely aligns with Marchon’s.” Dragon’s recent growth has been fueled by innovative products in all eyewear categories. There is an emphasis on creating high-quality, uniquely designed products that appeal to the youth market. This includes the recent ground breaking launch of the frameless Advanced Projects snow goggle line which debuted this winter. The Dragon team will continue to be based in Carlsbad, California, with Will Howard remaining as CEO, leading Dragon’s growth and the team into the future For media inquiries, please contact Jessica Yearton at Dragon Headquarters (760) 931-4900 or via email: jessica.yearton@dragonalliance.com Find out more about Dragon at www.dragonalliance.com About Dragon Alliance Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth, lifestyle brand and is distributed in over 40 countries. Dragon has a world class team of athletes which help inspire the design and technology of a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods. About Marchon Eyewear, Inc Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. | The Blog Archive 2012 (25)May (11)April (14) |













